Power shifting in the e-book wars...who to win?

Great image from GIGAom. Could you image?!

GIGAom had a fantastic article the other day written by Matthew Ingram.  He discuss the tug of war, so to speak, currently underway between traditional publishers, self-publishers, and e-books in general.  This is a topic that will be discuss ad nauseum...until everyone comes to the understanding that innovation is not only key to development, but something that's beyond everyone's control.

"...the traditional book-publishing business continues to be disrupted, with some self-published authors such as Amanda Hocking making millions of dollars without using a traditional agent or publisher, by selling their own books through Amazon’s Kindle platform. In the latest sign of this disruption, author John Locke — who earlier this year became the first self-published author to sell a million ebooks — has signed an innovative deal with publisher Simon & Schuster that shows at least some players in the industry are thinking about how to adapt to the shifting balance of power."

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Did Apple conspire with publishers to keep e-book prices high?

"While everyone is consumed with deciphering how Google’s bid to acquire Motorola will affect Apple’s (a aapl) dominance in the smartphone market, Apple has other fights on its hands elsewhere. Among them is a class-action lawsuit filed recently that alleges the company conspired with major book publishers to keep e-book prices high, by implementing the so-called “agency model,” which allowed publishers to set the price instead of Apple. But was this an actual conspiracy, or was it just a way for Apple and the publishers to compete with Amazon’s dominance over the growing market for electronic books?"

So, what do you think? Massive conspiracy or just plain 'ol competitive strategy?

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