Did Apple conspire with publishers to keep e-book prices high?

"While everyone is consumed with deciphering how Google’s bid to acquire Motorola will affect Apple’s (a aapl) dominance in the smartphone market, Apple has other fights on its hands elsewhere. Among them is a class-action lawsuit filed recently that alleges the company conspired with major book publishers to keep e-book prices high, by implementing the so-called “agency model,” which allowed publishers to set the price instead of Apple. But was this an actual conspiracy, or was it just a way for Apple and the publishers to compete with Amazon’s dominance over the growing market for electronic books?"

So, what do you think? Massive conspiracy or just plain 'ol competitive strategy?

Read more on GIGAom








Remember to follow us on Twitter and Like us on Facebook to be the first to learn about new releases, see behind-the-scenes at BP Wiz headquarters, and stay on top of the latest news from the publishing world!

No comments: