Phil Johnson, Forbes Contributor
Certain business ideas seem doomed to fail. You can walk into a restaurant or retail chain and know instantly that its days are numbered.
That’s the gut sense I had when I learned that someone new had bought the Harvard Bookstore – a comforting oasis for bibliophiles and casualbrowsers – just a few blocks from my office in Cambridge. In a town where independent bookstores have been folding faster than Starbucks can open coffee shops in China, this naïve optimist embarked on his new venture in the dark days of the recession, under the shadow of Amazon, and as e-books began their zenith rise.
Jeff Mayersohn, the new owner, elicited my sympathy, but I also wanted to get to know him. I respected his mission, even if I didn’t quite believe in its future. So, Jeff shocked me a couple of weeks ago, when he told me with a certain amount of pride and pleasure that he has been seeing double digit sales growth month by month over the last year. CLICK HERE to read the full article.