The Man Who Took on Amazon and Saved a Bookstore


Phil Johnson, Forbes Contributor

Certain business ideas seem doomed to fail. You can walk into a restaurant or retail chain and know instantly that its days are numbered.

That’s the gut sense I had when I learned that someone new had bought the Harvard Bookstore – a comforting oasis for bibliophiles and casualbrowsers – just a few blocks from my office in Cambridge. In a town where independent bookstores have been folding faster than Starbucks can open coffee shops in China, this na├»ve optimist embarked on his new venture in the dark days of the recession, under the shadow of Amazon, and as e-books began their zenith rise.

Jeff Mayersohn, the new owner, elicited my sympathy, but I also wanted to get to know him. I respected his mission, even if I didn’t quite believe in its future. So, Jeff shocked me a couple of weeks ago, when he told me with a certain amount of pride and pleasure that he has been seeing double digit sales growth month by month over the last year. CLICK HERE to read the full article.

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