Chip Kidd Offers Book Designing Tips

Random House book designer Chip Kidd gave a TED talk called “Designing books is no laughing matter. OK, it is.” The video embedded above features his entire talk.

Many publishing executives feel that the cover design is the number one marketing tool in their arsenal. Kidd drew on stories from his twenty-five year career working at Alfred A. Knopf where he creates book covers with “a wicked sense of humor.”

During the talk, Kidd discussed the conceptual processes behind the iconic book covers for Michael Crichton‘s hit novel Jurassic Park (1990), Augusten Burroughs‘s memoir Dry (2004) and the English translation of Haruki Murakami‘s 1Q84 (2011). He shared the following tips on book designing: CLICK HERE to read the full article, and check out the video below.

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