Using Social Media to Promote Your Book

By Nina Perez, author and digital strategist for Convertiv a Boston based social media agency helping brands foster influential relationships through engaging online experiences.

A few months ago I made the decision to jump into the treacherous waters of independent publishing. After shopping my novel around and being told that the YA (young adult) market had moved beyond fantasy novels, but noticing that the top selling YA books on Amazon said otherwise, it seemed like the right move.

The moment you decide to independently publish you become more than a writer. You’re a publicist and marketing specialist and it’s up to you to devise ways to get your book noticed and purchased. Of course, the biggest and most beneficial tool available is the internet. Over the next few posts I’ll share some of the social media tools I’ve used to promote my book.

So, I’m assuming your book is either already available in paperback and/or e-format via Amazon, Barnes & Noble, Smashwords, Apple iBooks, Goodreads, etc., or you’re approaching your release date. How do you spread the word?

Website – This may seem like a no-brainer, but you need to decide what kind of site you’re going to have. Do you want to showcase yourself as an author and all the works you have/will have published? Or do you need a site that focuses solely on a single title? My novel is the first in a series so it made more sense to register a domain name that matches the series and then at any given time it could focus on the current/most recent book available and keep a sense of continuity. CLICK HERE FOR MORE

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