Seth Godin has written more than a dozen bestselling books that have been translated into more than 30 languages. His next book is called “The Icarus Deception” he has decided to use Kickstarter to fund the book, which will then be published by a traditional publisher. He was looking to raise $40,000 and has raised over $190,000 so far today. To check out his campaign go to his Kickstarter page. And CLICK HERE to check out the interview in Forbes.