Apple's iBooks And App Store Price Out Creativity


Pioneering publishers wonder why Apple makes them underprice their most interactive books in the App Store instead of allowing them more options on iBooks.

When is a book an app and an app a book?

This isn't simply a philosophical question, a conundrum like: What is the sound of one hand clapping? The answer deeply impacts authors, publishers, programmers, and anyone else stretching the definition of a book and dealing with the constraints of Apple's walled garden--people like Ellen Jacob, a veteran children's book editor and creative director, and her husband, Kirk Cheyfitz, a former journalist who is CEO of digital ad firm Story Worldwide.

Jacob and Cheyfitz have teamed up to produce two interactive children's books through a partnership between Story andBookerella, a tiny division of Jacob's company Jacob Packaged Goods. Kirkusreviewed the first, Bats! Furry Fliers of the Night, by Mary Kay Carson, calling it "a winner: beautifully illustrated," a "seamless blend of realistic graphics, high-resolution photography, and well-chosen interactive features." The second: Horse Magic, written by Cathy Hapka, comes out March 26th, and it, too, is visually dazzling. CLICK HERE to read the full story. 

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