BY ADAM PENENBERG
Pioneering publishers wonder why Apple makes them underprice their most interactive books in the App Store instead of allowing them more options on iBooks.
When is a book an app and an app a book?
This isn't simply a philosophical question, a conundrum like: What is the sound of one hand clapping? The answer deeply impacts authors, publishers, programmers, and anyone else stretching the definition of a book and dealing with the constraints of Apple's walled garden--people like Ellen Jacob, a veteran children's book editor and creative director, and her husband, Kirk Cheyfitz, a former journalist who is CEO of digital ad firm Story Worldwide.
Jacob and Cheyfitz have teamed up to produce two interactive children's books through a partnership between Story andBookerella, a tiny division of Jacob's company Jacob Packaged Goods. Kirkusreviewed the first, Bats! Furry Fliers of the Night, by Mary Kay Carson, calling it "a winner: beautifully illustrated," a "seamless blend of realistic graphics, high-resolution photography, and well-chosen interactive features." The second: Horse Magic, written by Cathy Hapka, comes out March 26th, and it, too, is visually dazzling. CLICK HERE to read the full story.
When is a book an app and an app a book?
This isn't simply a philosophical question, a conundrum like: What is the sound of one hand clapping? The answer deeply impacts authors, publishers, programmers, and anyone else stretching the definition of a book and dealing with the constraints of Apple's walled garden--people like Ellen Jacob, a veteran children's book editor and creative director, and her husband, Kirk Cheyfitz, a former journalist who is CEO of digital ad firm Story Worldwide.
Jacob and Cheyfitz have teamed up to produce two interactive children's books through a partnership between Story andBookerella, a tiny division of Jacob's company Jacob Packaged Goods. Kirkusreviewed the first, Bats! Furry Fliers of the Night, by Mary Kay Carson, calling it "a winner: beautifully illustrated," a "seamless blend of realistic graphics, high-resolution photography, and well-chosen interactive features." The second: Horse Magic, written by Cathy Hapka, comes out March 26th, and it, too, is visually dazzling. CLICK HERE to read the full story.
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