24% Of Kindle Readers Who Borrowed ‘The Hunger Games’ Bought ‘Catching Fire’

By Dianna Dilworth

According to Amazon, being able to borrow eBooks leads to sales. The company reported today that in March, every time a customer borrowed an independently-published book from the Kindle Lending Library, the author earned $2.18.

For example, 24 percent of customers who borrowed Suzanne Collins’ The Hunger Games boughtCatching Fire and 24 percent bought Mockingjay. In addition, 51 percent of customers who borrowed one of Debora Geary‘s books from the Kindle Owners’ Lending Library purchased one of her titles. CLICK HERE to read the full article.

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