How To: Marketing Books to Libraries

Peter Brantley -- March 20th, 2012

Last weekend I was invited to pull together a library panel at this year’s Independent Book Publishers Association (IBPA) meeting, the IBPA University, in downtown San Francisco. I quickly enlisted two of my favorite local library friends, Sarah Houghton (aka, the Librarian in Black) of the San Rafael Public Library, and K.G. Schneider (aka, the Free Range Librarian), of Holy Names University’s Cushing Library.

Our panel was “Marketing to Libraries” and amazingly, we had a packed room of engaged and attentive publishers in the first session of the morning. After introductions, I led off with a 10 minute explanation of the issues arising from agency pricing, and then we really got cracking. Questions from the audience on how publishers can better engage with libraries started rolling in even before we could say our opening piece, and they never stopped until we ran out of time. CLICK HERE to read the full article.

Remember to follow us on Twitter and Like us on Facebook to be the first to learn about new releases, see behind-the-scenes at BP Wiz headquarters, and stay on top of the latest news from the publishing world!

No comments: