"One of the best ways for a young organization to quickly add some legitimacy to its brand is to create an industry award, and the indie publishing website IndieReader, launched in 2009, has done just that. Its first annual IndieReader Discovery Awards is now accepting submissions through February 29th, 2012, with winners announced next June.
I imagine a lot of indie authors are eager to see a legitimate annual award established, both to help publicize stellar works and to add a sheen of respectability to the self-publishing side of the marketplace.
However, as with so many writing awards this one comes with an entry fee, and instead of a cash prize it offers a series of perks, including paid reviews from Kirkus Indie and IndieReader, and inclusion in a first-look deal that IndieReader has with Los Angeles company Book Ends Entertainment. (Of course these could ostensibly be worth more to an unpublicized writer than a chunk of cash, depending on your goals.)"
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