24 Symbols co-founder explains why publishers should consider an e-book subscription service | TeleRead: News and views on e-books, libraries, publishing and related topics

24 Symbols co-founder explains why publishers should consider an e-book subscription service | TeleRead: News and views on e-books, libraries, publishing and related topics:

"And speaking of cloud-based subscription models for e-reading, Publishing Perspectives has another company-founder-written column. Justo Hidalgo, co-founder of 24Symbols (which we covered here and here), writes about the cloud-based subscription model of his company and how he believes it can turn pirates into paying customers.

Hidalgo points out that the music and movie industries have shown that trying to fight piracy is a fairly futile, and that pirates are usually dedicated fans who want more control over the way they consume their media. (Which makes sense, really—why would you pirate something you didn’t want?) He thinks that publishers should be trying to engage with pirates and find a way to turn their reluctance to buy traditional media into a way to profit from less traditional models."

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