The new Nook Simple Touch: it’s fun, just not groundbreaking

the new nook simple touch e-reader 

Have you seen Barnes & Nobles’ new Nook Simple Touch?  It’s fancy and simple, but not exactly innovative. Why?  Well, simply because Sony has had a touchscreen reader for quite some time now.

But according to the Business Insider, the different is that the Barnes & Noble's latest reader raises the bar for its competitors with the features that matter: No more keyboard. Lightning fast page turns. Facebook and Twitter integration.

What’s their biggest beef?  It looks and feels like a toy.  Read more here.

the new nook simple touch e-reader back in black slim side view palm size

Click here to see photos of the Nook on the Business Insider

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