“Fiction is the leading sales driver of e-books, and just how dominant that segment has been is clearly seen in a new market study just released by Bowker. According to "2010–2011 U.S. Book Consumer Demographics & Buying Behaviors Annual Review," fiction accounted for 61% of unit sales in 2010 and 51% of revenue, putting it far ahead of other segments. The children's segment generated 12% of unit sales in 2010, placing it second behind fiction, while nonfiction accounted for the second highest amount of e-book revenue in 2010, with the segment representing 14% of sales.”
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